J.K. Rowling and the boy wizard with the lightning scar.
Christopher Paolini, and the poor farm boy who tames a dragon.
Stephanie Meyer, and her sparkling vampires.
Their books have sold more than 500 million copies in the last dozen years. Add the sales of J.R.R Tolkien (150 million for The Lord of the Rings alone), C.S. Lewis (120 million for the Narnia series), Robert Jordan (44 million), Terry Brooks (21 million), Dragonlance (20 million) and the Artemis Fowl books (18 million) – and it is clear that fantasy is the most popular of narrative forms.
This is not just true of novels.
Of the top grossing movies of all time, only the first of the Top 10 – Titanic – is NOT a fantasy. This list includes Lord of the Rings, Pirates of the Caribbean, the Harry Potter movies, Star Wars, and Shrek.
It is clear that the world is hungry for tales of epic quests, dragons, vampires, wizards, magic rings and cloaks of invisibility. One publishing house in the US has even issued their staff with a T-shirt that reads ‘Unicorns Sell!’